Returning Visitors – Based purely on a cookie, if this person is returning to your website for another visit an hour or more later.

First Time Visitors – Based purely on a cookie, if this person has no cookie then this is considered their first time at your website.

Unique Visitor – Based purely on a cookie, this is the total of the returning visitors and first time visitors – all your visitors.

Page Load – The number of times your page has been visited.

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